Display device for advertisements



0d. l0, 1950 N. BENNETT 2,525,199

DISPLAY DEVICE FOR ADVERTISEMENTS Filed Feb. 27', 1947 v2 sneek-sheet 2 JWM/MM Patented oct. 1o, 195ol 2,525,199 DISPLAY DEVICE FOR ADVERTISEMENTS' i Norman Bennett, Pensacola, Fla. i rApplication February 27, 1947, Serial No.'731,18.6

2 ciaims,. (o1. iii-12s) My invention relates to display devices, simulating a supported magazine or periodical maintained on a stand, easel or any other suitable support in combination with means to attract attention to a particular advertisement or other important information in or on the periodical.

It is an object of my invention to provide a unique advertising means having the advantage of indirect lighting means in which the source of light, lamps, electric light bulbs or electric light tubes are located directly back of the support, but secured thereon in suitable and effective locations relative to light reflecting means located on the device. j

It is also an object of my invention to provide suitable light reflecting means on my support for effectively reflecting the light on a particular advertisement, information, picture or other subject matter towhich attention or observance is desired. f

It is an object of my invention toprovide a label or cardholder on my device to indicate the name of the; periodical containingy the'dis*` played information. v

It is an object of my invention` to provide an advertising supporting means havinga backing' comprising a substantially rigid member having a facing of physically penetrable material preferably a sheet or sheets of cork, thick" enough to receive the brad of a thumb tack or similar penetrating means. be substituted such as balsa wood, sometimes called cork wood,` closely textured sponge rubber, porous plastic material, brous plastic material, etc.

It is a further object of the invention to provide an attachable and detachable pointer unit having pinsl or brads extending rearwardly therefrom for securing it to the penetrable face of my device.

It is also an object ofmy invention to pro"` vide securing panels having pins or brads extending from the rear surface portion of said panels,-whereby a pagev of information or'the like may be detachably secured to my device.

It is also an object of my invention to provide the substantially rigid base with light` reiiectors preferably struck up from a portion of the basel Other penetrable materials may 2 drawings which constitute a part of this application.

In the drawings: p

Figure 1 isa front elevational view of my device having portions broken away to indicate the displayedpage, the penetrable portion and the rigid backing for the penetrable portion.

Figure 2 is an edge elevational view of the device of Figure 1.

Figure 3 is a cross sectional View taken substantially on line 3 3 of Figure 1, looking in the direction indicated by the arrows.

Figure 4 is a fragnrientary perspective view, showing the label or card holder of Figure 1, on an enlarged scale.

Figure 5 is a perspective View of a modied form of my device.

Figure 6 is a rear elevational view of the modified form shown in Figure 5.

Figure 7 is-a .perspective view of another modilied form of my device.

Figure 8 is an edge elevational view of the modification shown in Figure 7.

Figure 9 is a plan View of my device as shown in Figures 7 and 8, with a portion of the supporting leg broken away.

Figure -10 is a fragmentary perspective View of Figure 7 displaying a pointer unit detachably supported thereon. v

Figure 11 is a fragmentary sectional view taken transversely of Figure 10 ona line (not shown) above the pointer unit, and

Figure 12 is an edge elevational view of the pointer unit.

The drawings are merely illustrative of my invention and not definitive thereof except as pointed-v out in the subject matter claimed.

The reference characters identify the details and parts disclosed in bothY the drawings and specification. i.

lvlyfdevice, as shown, simulates a magazine, periodical or other similar article and comprises a substantially `rigid base l5 having a leg iE pivoted thereto. |I'he leg I6 is also Vconnected to thefbase l5 by a pair of pivotally connected links Il and i8, pivotally connected to the base liand to the leg i6, respectively.

The-maj or portion of the vbase is provided with a'substantially'rectangular penetrable face portion i9 securedthereto, preferably by a suitable glue or cement. The face portion I9 must be of sufficient thickness' to receive pin or brad fasten.

ers 20 which may have a penetrating portion ofl two to three eighths-of an inch more or less as conditions mayy require, a

The face portion I9 may be ofa sheet of cork, cork wood, sponge rubber of ne texture, fibrous plastic material in sheet form, porous plastic material in sheet form, etc. that the face portion I9 be penetrable by pins, tacks, thumb tacks, brads, etc. and also exhibit a gripping or holding quality for the penetrated fasteners therein.

A page 2| of a magazine or the like is secured on the face portion.l9 by a panel or frame 22 having the brad or pin fasteners 20 penetrating both the page 2| and the portion I9. The panel or frame 22 with its brads or pins may be readily removed from the page 2l and the portion I9, so that any selected page may be substituted for the page previously displayed.

In Figure 1 the back plate or base I5 is provided with corner portions 23, 24, 25 and 26 extending laterally therefrom. The corner portions simulate the front cover of a magazine or similar periodical. The corner portion 25 is provided with a label or card holder 21 containing the removable card 2B. The card 28 indicates the name of the magazine simulated, and also that the page on display is from that same magazine.

It is merely necessary The back plate or base I5 may be made of any substantially rigid sheet material such as stainless steel, brass, aluminum alloy, etc. It is merely essential that light reflecting surfaces may be formed therefrom or secured thereon.

Corners 23 and 25 are provided with stuck up portions 29 and 39, respectively, comprising light reecting surfaces directing the light onto the page 2 I. The base I5 is also provided with light sockets 3l and 32 having electric light bulbs 33 and 34 therein, respectively. The sockets 3| and 32 are provided with electrical conductors 35 and 35 which are adapted to lead to a source of electrical energy (not shown). Y

It can now be readily understood that the displayed subject matter on the front of the base may be lighted indirectly by lamps located back of the base I5.

Figures 5 and 6 represent a modified form or species of my invention and simulate a magazine in open condition with opposite pages thereof bowed and flexed on divergent arcs dening substantially a distorted semi-circle in cross section.

The bowed sections or portions 31 and 38 constitute a substantially semi-tubular construction Which is self-supporting, i. e., it requires no additional means to maintain it in an upright position.

The portion 31 is provided with a facing means 39 which is penetrable and its composition is identical with the composition of the facing I9 of Figure l. The portions or sections 31v and 38 are connected in laterally spaced overlapping relation by the spacer connecting bars 40 and 4I. The portion 38 adjacent the portion 31 constitutes a reflectingsurface and reects light onto the outer face portion of section 31 and any sub`v ject matter supported thereon for display.

Section 38 is provided with a tubular electric light socket'42 supported on a bracket 43. The

socket 42 receives a tubular electric lamp 44. The

.stood that the page 39 will be lighted by indirect and the penetrable surface portion 51.

or reflected light projected through the slot 48 defined by the connected sections 31 and 38.

Figures 7, 8, 9 and 10 represent a third form or species of my invention. In this form, a magazine is simulated with the front page or cover section 5D folded or flexed into an open position with its upper corner 5I exposed above the remainder of the magazine. The bowed or folded portion 50 constitutes an inverted frusto-conical construction provided with a slotted portion 52 to receive reflected light from a tubular electric lamp 53 supported in the folded portion 5D.

The tubular lamp 53 is supported in a socket 54 which is supported by a bracket 55 on the bowed cover section 5U. The main section 56 is provided with a penetrable facing portion 51 which may be identical in composition and design with the facing portion I9 of Figure 1. The main section 56 is also provided with a polygonal frame 58 having brads or pins'59 adapted to penetrate a page 6U and the facing portion 51 for the purpose of holding the page 6B in place on the section 56.

The corner portion 5I is provided with a label or card holder 6I. The card displays the name of the magazine being displayed on my device. This display stand is provided with a back support 62 having connecting links 63 and 64, The supporting means 62, 63 and 64 are substantially identical with that disclosed at I6, I1 and I8 of Figure 2.

Figures 10, 11 and l2 disclose a pointer unit 65 comprising a sheet or plate 66 having brads or pins 61 adapted to penetrate vboth a page 66 The plate 56 is also provided with a pointer element 68 pivotally connected to the plate 66 by a rivet 69 or the like.

The pointer element 68 is preferably curved in contour, as shown, and is provided adjacent its pointer tip 10 with a brad or pin 1I adapted to penetrate a page as 60 and a penetrable surface portion as 51, I9 or 39. The pointer unit ispreferably thin and exible so that it can adapt itself to the contour of section 31 of Figure 5. The pointer 68 directs attention to particular subject matter on the displayed portion of a magazine or a page thereof.

It is contemplated that the `pointer unit 65 may be used on all forms or species of my in- Vention.

The polygonal frames 22, Figure l; 46, Figure 5 and 58, Figures '7 and 10, are thin and flexible so that any of the frames may yield to and follow the curved contour of section 31, Figure 5.

The pointer unit is provided With a label or card holder 12 to receive a card which indicates and displays the naine of the magaine being displayed on my device,

It will thus be seen from the foregoing description that I have provided a device that can be readily and easily assembled and disassembled to permit interchanging of the indicia to be displayed, and due to its simplicity, the present device can be manufactured and sold at a very low cost.

A device of this character can be placed in a show window or in a show case or in any other desirable place for attracting a persons attention.

While I have shown the preferred embodiment of my invention, it is to -be understood that various changes in the size, shape and arrangement of parts can be resorted to without departing from the spirit of the invention and scope of the appended claims.

Having thus described my invention, what I claim is:

1. A display device comprising a back plate having side edges and upper and lower end edges, a member for supporting said black plate upright and at rest upon a lower corner thereof, a rectangular facing sheet mounted against the front face of the back plate, said back plate having corner portions projecting from side edges and upper and lower edges of the facing sheet and triangular extensions disposed back of corner portions of the facing sheet, a frame extending along marginal portions of the facing sheet and removably held in place by fasteners embedded in the facing sheet, said frame constituting means for engaging marginal portions oi a display sheet and removably securing the display sheet fiat against the iacing sheet, the portions of the back plate projecting from sides of the facing sheet being formed with slots along side edges of the facing sheet and along the said slots having portions protruding forwardly and serving as reiiectors for directing light across the facing sheet from 'opposite sides thereof, and sockets hack of the back plate for holding light bulbs.

2 A display device comprising a back plate, a member for supporting the back plate in an upright position, a facing sheet of penetratable material mounted flat against the back plate,said

back plate having portions projecting from side edges ofthe facing sheet, a frame for holding a display sheet against the facing sheet, pins projecting rearwardly from said frame and embedded in the facing sheet for removably holding the frame in place, the projecting portions of the back plate being formed with slots eX- tending along side edges of the facing sheet and along the said slots-having portions projecting forwardly and constituting reflectors for directing light `across the facing sheet, and a lamp socket back of the back plate.

NORMAN BENNETT.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS 

